Catalogue #1 — a 4,613-product supplement shop
This was the first catalogue we ran end to end. Everything the engine does today — the safety guards, the fact protection, the refusal to approve its own work when something is missing — was either built or hardened while this catalogue was going through it.
54 → 0
blocked on wording
22% → 64%
products clear
12,402 → 6,181
findings
0
moved to a worse status
Step 1 of 6
The catalogue
4,613 products, exported from WooCommerce as the CSV the shop already produces for its own backups. No preparation, no cleaning, no column mapping by hand — the file went in as it came out.
Step 2 of 6
What the scan found
- Must fix: 126 products. 72 of those are ingredient-level sales stops that no wording can repair; the remaining 54 were blocked on what the text said.
- To review: 3,495 products.
- Clear: 992 products — 22% of the catalogue.
- 12,402 findings in total, of which 9,669 were wording to review.
- Disease language was not hiding in the corners: "for diabetes" and "for allergy" both appeared in ordinary running body copy, on products that otherwise read as carefully written.
Step 3 of 6
What the rewrite did
3,516 of the 4,613 products — 76% of the catalogue — had their copy rewritten. Nearly all of them for the same reason: the text made a health claim that either had no authorised wording behind it, or was a paraphrase of one that did.
- Prohibited disease wording
- 685 → 96
- 86% fewer findings
- Health claims without an authorised wording
- 11,364 → 5,732
- 50% fewer findings
Every draft is written using only the authorised wordings for that product’s own ingredients, then run back through the same engine before a human ever sees it. Product names below are masked; the wording is real.
before
supports your natural sleep-wake cycle
after
Melatonin contributes to the reduction of time taken to fall asleep, an effect achieved with 1 mg taken close to bedtime.
The authorised wording carries a condition — the dose it applies at — and the condition has to travel with the claim. A shorter version of this sentence would not be permitted, even though it says less.
before
a food supplement designed to support your natural sleep routine
after
a food supplement
No authorised wording exists for this combination, so there was nothing to rephrase it into. The promise came out and the product facts stayed: the ingredient declaration, the capsule count and the botanical list are reproduced word for word.
Step 4 of 6
What never gets touched
Warnings, contraindications, allergen statements, ingredient declarations and dosage figures are protected by hard validation. A draft that loses one cannot be approved — not by the customer, not by us.
70 products had a draft rejected by the safety guards before anyone could approve it — quantities, ingredient declarations or warnings that had not survived the rewrite intact. Those products keep their original text. The engine refuses to approve its own work when protected information is missing, and there is no override for that, for any user.
Step 5 of 6
The verification
We exported the corrected catalogue and ran it through the same engine again — same rules, same thresholds, no adjustments.
Catalogue-wide, products blocked on wording went from 54 to 0. Clear products went from 22% to 64%. 1,906 products moved from flagged to clear, and 0 moved to a worse status.
Of the 3,516 rewritten rows: zero must-fix remain, 1,943 fully clean, and 1,573 still carry something worth a second look — strictly better than before, and a known list instead of unknown risk.
The 72 ingredient-level sales stops are still there, unchanged. They are not a writing problem and the engine does not pretend otherwise.
Step 6 of 6
Cost and time
Days, mostly unattended. A fraction of what a manual review of the same catalogue would cost.