Articles

Notes on the rules we screen against, written for the person who has to change the listing rather than for a lawyer.

• A translated health claim is a new claim — and usually an illegal one

  The register authorises exact wordings, language version by language version. A faithful translation is not one of them — so translating a compliant catalogue is how a compliant catalogue stops being compliant.

• Why “not making false claims” isn’t enough in the EU

  Truth is not the test. Only the exact authorised wordings are permitted, and several of the most common supplement ingredients have no authorised wording at all.