Catalogue translation

Open a new EU market without rewriting your catalogue

Upload the export your shop already makes. Pick your languages. Get back a file with the same columns and the same rows, ready to import.

Health claims are replaced with the EU register's official wording in each language — never freely translated. Warnings, dosages, ingredient declarations and HTML stay untouched.

How it works

Three steps, no integration

  1. 01

    Upload your export

    The CSV your shop already produces — WooCommerce, Shopify, whatever you run. No plugin, no API key, no access to your store.

  2. 02

    Pick your languages

    One price per language, so you can start with one market and add more later. There is no minimum and no meeting.

  3. 03

    Import the file back

    Same columns, same rows, same order, with two columns added at the end: status and reason. Import it straight into your shop.

The part nobody else does

A health claim is not translated. It is looked up.

Under Regulation (EC) No 1924/2006 it is the wording that is authorised, not the meaning. A faithful translation that says exactly the same thing is still an unauthorised claim. Here is the same product, before and after.

Your English source

<div class="product-description">

<h2>

About this product

<p>

Each capsule provides 500 mg of vitamin C.

Vitamin C contributes to the normal function of the immune system.

<table>

Vitamin C — 500 mg (625% NRV)

</div>

What you get back, German

<div class="product-description">

<h2>

Über dieses Produkt

<p>

Jede Kapsel enthält 500 mg Vitamin C.

Vitamin C trägt zu einer normalen Funktion des Immunsystems bei.

<table>

Vitamin C — 500 mg (625% NRV)

</div>

The German sentence is not our translation. It is copied character for character from the German language version of Regulation (EU) No 432/2012 — the same file the regulator reads.

Three ways to translate a supplement catalogue

Machine translation and shop plugins

Translate the claim freely. The sentence is correct in the target language and unauthorised in it — one new violation per language, multiplied across the catalogue.

Translation agencies

Translate the text well, but work on prose. HTML structure, dosage tables and unit formats are theirs to interpret, and the register is not their reference.

RuleRadar

Swap the wording for the register's own in that language. Leave the tag stream, the numbers, the ingredient declarations and the warnings exactly as they were.

Our own numbers

Built and proven on our own group's stores

3 live EU catalogues, 20 languages, 91,560 rows delivered. We ran it on our own shelves before selling it to anyone.

91,560

rows delivered

20

EU languages

96%

ready to publish as delivered

What every delivered row carries

Start small

One language, one price, no meeting

49 € for a catalogue of up to 500 products in one language. Pay, upload, get the file. Larger catalogues and more languages follow the same ladder.

The compliance review is included, not sold separately. It shows up as the status column: rows we cannot translate with full confidence come back unchanged, with the reason written out.

Try it first

Check one product against the rules, free

Paste a title and description. Risk score and every finding explained, with the rule behind it. No account, no card. It is the same engine that guards every translated row.

Audit full catalogue

Title and description, exactly as it appears in your shop.

Try an example:

Type one and press Enter. Needed to check whether the product may be sold in the EU at all, and to match your claims against the authorised wording.

Markets (optional)

Recorded with your scan. Country-specific rules are not applied yet — the checks below are the EU-wide ones.

Free to use, with a daily fair-use limit.

Have a whole catalogue? Upload your CSV and audit every product

Before you translate

If the English is wrong, twenty languages are wrong

A claim that is not authorised in English does not become authorised by being translated — it spreads. The catalogue audit finds them first: every product checked, findings grouped by rule, and a rewrite that uses only the authorised wordings for the ingredients you actually have.

About the catalogue audit

Tested on real catalogues first

13,933
products checked
16,126
individual findings fixed and re-verified

Products carry several findings each — every corrected product went back through the same engine, and not one ended up worse than it started. Two live EU catalogues, end to end.

What we check

Three questions, in the order they matter

May this product be sold in the EU at all?

Ingredient-level sales stops — novel food and restricted substances. No wording fixes these.

CBDNMN

Is the wording prohibited?

Disease claims and treatment language, wherever they appear in the text.

treatscuresfor diabetes

Does each claim match the authorised EU wording?

Only the exact register wordings are permitted, conditions included.

flagged

supports your immune system

allowed

Vitamin C contributes to the normal function of the immune system

The permitted wording only applies with vitamin C in the product.

Your product facts survive the rewrite

What never gets touched: warnings, contraindications, allergen statements, ingredient declarations and dosage figures are protected by hard validation — a draft that loses a safety warning cannot be approved, by anyone.

Case studies

Two of our own group’s supplement catalogues, run through the engine before we sold it to anyone — 13,933 products. Here is what it found.

Catalogue #1 · 4,613 products

54 → 0

blocked on wording

22% → 64%

products clear

76% of the catalogue had its copy rewritten. Prohibited disease wording fell 685 → 96 findings.

Read the case study →

Catalogue #2 · 9,320 products, twice the size

23,851 → 13,946

findings, nearly halved

3,230

flagged → clear

65% of the catalogue had its copy rewritten, in a day and with no recalibration. No product moved to a worse status.

Read the case study →

Who built it

Built by an operator, not a consultancy

RuleRadar was built by an e-commerce operator who has run supplement stores across Europe for eight years — and needed exactly this tool. Not a law firm’s checklist. Not a consultancy’s PDF. A screening engine built from the rules regulators actually enforce, tested on the operator’s own shelves first.

Find out what your catalogue is carrying

A manual consultant review costs 300 €–1.300 € — for one product. With RuleRadar, a whole catalogue starts at 179 €.

Priced by catalogue size. Founder offer: 50 % off monitoring for 12 months — 20 seats.

14-day money-back on audits · You approve every change · Free product scan, no account · EU-based.