Catalogue #2 — 9,320 products, twice the size
The second catalogue was twice the size — and ran through in a day, with no recalibration. Every guard built during catalogue #1 was already in place.
14 → 12
blocked on wording
33% → 67%
products clear
23,851 → 13,946
findings
0
moved to a worse status
Step 1 of 6
The catalogue
9,320 products, again a straight WooCommerce CSV export. A broader range than the first catalogue: more multi-ingredient formulas, more botanicals, and a long tail of products whose copy had clearly been written by different hands over several years.
Step 2 of 6
What the scan found
- Must fix: 182 products, of which 168 are ingredient-level sales-stop candidates — the single largest such group we have seen in one catalogue.
- To review: 6,091 products.
- Clear: 3,047 products — 33% of the catalogue.
- 23,851 findings in total, of which 16,363 were wording to review.
Step 3 of 6
What the rewrite did
6,017 of the 9,320 products — 65% of the catalogue — had their copy rewritten. Nearly all of them for the same reason: the text made a health claim that either had no authorised wording behind it, or was a paraphrase of one that did.
- Prohibited disease wording
- 435 → 209
- 52% fewer findings
- Health claims without an authorised wording
- 22,773 → 13,094
- 43% fewer findings
Every draft is written using only the authorised wordings for that product’s own ingredients, then run back through the same engine before a human ever sees it. Product names below are masked; the wording is real.
before
collagen, glucosamine and MSM for your joints, with vitamin C, vitamin D, vitamin K and magnesium
after
collagen, glucosamine and MSM — described by origin, form and dose, with no effect promised — alongside the authorised wordings for vitamin C, vitamin D, vitamin K and magnesium
The same paragraph can hold both. Three ingredients have no authorised claim in the EU register and got none; four do, and got theirs exactly as the register words them.
before
a food supplement designed to support your natural sleep routine
after
a food supplement
No authorised wording exists for this combination, so there was nothing to rephrase it into. The promise came out and the product facts stayed: the ingredient declaration, the capsule count and the botanical list are reproduced word for word.
Step 4 of 6
What never gets touched
Warnings, contraindications, allergen statements, ingredient declarations and dosage figures are protected by hard validation. A draft that loses one cannot be approved — not by the customer, not by us.
116 drafts were stopped by the safety guards before approval — quantities and ingredient declarations that had not survived the rewrite. The engine refuses to approve its own work when protected information is missing. Those products keep their original text instead.
Step 5 of 6
The verification
We exported the corrected catalogue and ran it through the same engine again.
Clear 3,047 → 6,279 · Flagged 6,091 → 2,861 · All findings 23,851 → 13,946.
0 products moved to a worse status. 40 rows ended up carrying more individual findings than before while staying in the same band — worth saying out loud, because a rewrite that only ever improves things is not a rewrite anyone has measured.
Of the 6,017 rewritten rows: 3,232 fully clean, 2,773 still carry something worth a second look, and 12 still hold a blocking wording finding. This catalogue did not reach zero must-fix the way catalogue #1 did — strictly better than before, and a known list instead of unknown risk.
Step 6 of 6
Cost and time
A day, mostly unattended. A fraction of what a manual review of the same catalogue would cost.